10 Years — 2016 to 2026
Our story is really a decade of small, stubborn decisions — always fit first, always made for how Nigeria actually lives. Here's how it happened.
2016
Pharmtouch opened as a single made-to-order fitting room — one measuring tape and a simple promise: clothes cut to fit the person wearing them, not the other way round.
2018
Demand for faster turnaround led to our first ready-to-wear line, built from the same fit principles as our made-to-order pieces — just cut in considered size runs.
2020
We opened a second atelier in Lagos, growing our tailoring team and bringing made-to-order fittings closer to more customers.
2022
We launched our web platform, taking the full collection — ready-to-wear and made-to-order — nationwide for the first time.
2024
Our mobile app launched alongside a third atelier in Abuja, putting fittings, orders and delivery tracking in one place.
2026
Ten years and 40,000+ pieces later, the promise from that first fitting room hasn't changed — only how many people it now reaches.
Founder's Note
“What began as a single fitting room has grown into a house trusted from Lagos to Port Harcourt, but the promise hasn't changed. Every stitch, every fabric, every fitting is still held to the standard we started with. Thank you for a decade of trust, thank you for growing with us.
Adaeze Okonkwo
Founder & Chief Executive Officer
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